森息

设计说明

森息·云南素食烤社 是一个以“素食烧烤+森林氧吧”为特色的生态疗愈餐饮品牌。设计以“顺应天时，方得至鲜”为核心主张，将云南野生菌的天然属性与东方饮食哲学相融合。视觉系统采用大地色系搭配阿里巴巴普惠体，营造出质朴、纯净的品牌气质。通过品牌架构、产品矩阵与信任状的系统梳理，构建了从食材溯源到五感体验的完整叙事。整体设计不仅呈现了一个餐饮品牌的视觉识别，更传递出“以植物力量重启身心平衡”的品牌价值，为都市人群打造了一座可食用的“森林疗愈场”。

Sēnxi · Yunnan Vegetarian Barbecue is an ecological dining brand that combines “vegetarian barbecue with a forest oxygen bar.” Centered on the philosophy “Nature’s timing brings the freshest flavor,” the design integrates the natural essence of Yunnan wild mushrooms with Eastern culinary wisdom. The visual identity features an earthy color palette paired with Alibaba PuHuiTi, evoking a rustic and pure brand character. Through systematic development of brand architecture, product matrix, and trust-building elements, the project crafts a complete narrative from ingredient traceability to immersive five-sensory experience. The design not only presents a visual identity for a dining brand but also communicates the brand’s core value—“restoring balance through plant power”—creating an edible “forest sanctuary” for urban dwellers.